Abstract
Russell Belk is one of the most distinguished thought leaders in marketing and consumer research. He is also one of its most distinctive. This paper examines the distinctiveness of Russell Belk's remarkable writing style, arguing that it exemplifies the ‘academic gothic’. Five characteristically gothic traits are found in his published corpus — excess, monstrosity, irony, supernaturalism, doubling — and the implications for writing marketing research are considered.
Original language | English (US) |
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Pages (from-to) | 143-165 |
Number of pages | 23 |
Journal | Marketing Theory |
Volume | 8 |
Issue number | 2 |
DOIs | |
State | Published - Jun 2008 |
Keywords
- Russell Belk
- academic gothic
- consumer research
- writing marketing
ASJC Scopus subject areas
- Marketing