Writing Russell Belk: Excess all areas

Stephen Brown, Hope Jensen Schau

Research output: Contribution to journalArticlepeer-review

10 Scopus citations


Russell Belk is one of the most distinguished thought leaders in marketing and consumer research. He is also one of its most distinctive. This paper examines the distinctiveness of Russell Belk's remarkable writing style, arguing that it exemplifies the ‘academic gothic’. Five characteristically gothic traits are found in his published corpus — excess, monstrosity, irony, supernaturalism, doubling — and the implications for writing marketing research are considered.

Original languageEnglish (US)
Pages (from-to)143-165
Number of pages23
JournalMarketing Theory
Issue number2
StatePublished - Jun 2008


  • Russell Belk
  • academic gothic
  • consumer research
  • writing marketing

ASJC Scopus subject areas

  • Marketing


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