Who are health influencers? Characterizing a sample of tobacco cessation interveners

Jean Campbell, Mary Z. Mays, Nicole P. Yuan, Myra L. Muramoto

Research output: Contribution to journalArticlepeer-review

22 Scopus citations


Objectives: To describe characteristics of health influencers (HIs) prior to training in brief tobacco cessation interventions (BI). Methods: HIs (n=910) in Arizona were recruited for a randomized controlled trial comparing training modalities. Results: Typically middle-aged (M=43, SD=14), non-Hispanic white (68%), female (77%), non-tobacco users (93%), most identified personal (89%) rather than job-related (3%) motivators for becoming cessation interveners. Confidence about intervention ability was high (93%); knowledge scores, however, were low (M=55%, SD=13%). Conclusions: HIs exhibiting high motivation to intervene but lacking knowledge about BI strategies may be an untapped resource for tobacco cessation and a variety of other health promotion interventions.

Original languageEnglish (US)
Pages (from-to)181-192
Number of pages12
JournalAmerican journal of health behavior
Issue number2
StatePublished - 2007


  • Brief intervention
  • Cessation
  • Community
  • Tobacco

ASJC Scopus subject areas

  • Health(social science)
  • Social Psychology
  • Public Health, Environmental and Occupational Health


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