WHERE EVERYBODY KNOWS YOUR CAUSE: LOCAL ECO-CONSUMPTION SPACES AND LOCAL ECO-BRANDING

Taylor A. Foerster, John Koprowski, Matthew M. Mars

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations

Abstract

A relocalization movement, often referred to as neolocalism, is a foot with the aim of rekindling local and regional bonds between people and communities by intentionally and comprehensively crafting senses of place through various promotional strategies. Local-scale businesses often contribute to neolocal efforts through the integration of “place” with their brand development and marketing schemes. Together such efforts converge to form local consumption spaces that foster both economic vibrancy and social cohesion within and across communities. While sometimes recognized as a secondary benefit, environmental stewardship has yet to be fully developed as a neolocal construct and consistent trait of local consumption spaces. In this chapter, an extensive review of the intersection between the environmentalism, neolocalism, and eco-entrepreneurship literature is used to conceptually frame the notion of eco-consumption spaces. The insights generated lead to a proposed research agenda that includes recommendations pertaining to both empirical settings and methodological strategies.

Original languageEnglish (US)
Title of host publicationAdvances in the Study of Entrepreneurship, Innovation, and Economic Growth
PublisherEmerald Publishing
Pages21-38
Number of pages18
DOIs
StatePublished - Jun 7 2024

Publication series

NameAdvances in the Study of Entrepreneurship, Innovation, and Economic Growth
Volume30
ISSN (Print)1048-4736

Keywords

  • Eco-consumption
  • eco-local branding
  • iconological progression
  • identity
  • social marketing
  • visual analysis

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Finance
  • Management of Technology and Innovation

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