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When 1 +1 > 2: How investors react to new product releases announced concurrently with other corporate news
Nooshin L. Warren
, Alina Sorescu
Marketing
Research output
:
Contribution to journal
›
Article
›
peer-review
28
Scopus citations
Overview
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Dive into the research topics of 'When 1 +1 > 2: How investors react to new product releases announced concurrently with other corporate news'. Together they form a unique fingerprint.
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Keyphrases
Press Releases
100%
New Product Release
100%
Corporate News
100%
Corporate Announcements
66%
New Product Announcements
66%
Confounding Effect
33%
Incomplete Information
33%
Stock Prices
33%
Shared Value
33%
US Firms
33%
Good News
33%
Corporate Communication
33%
Publicly Traded
33%
Merton
33%
Capital Market Equilibrium
33%
Social Sciences
Investors
100%
Event Study
100%
Shareholder Value
100%
Stock Price
100%
Corporate Communication
100%
Market Equilibrium
100%
Economics, Econometrics and Finance
Investors
100%
Event Study
100%
Shareholder Value
100%
Stock Price
100%
Corporate Communication
100%
Computer Science
Product Release
100%
Corporate Announcement
100%
Incomplete Information
50%
Capital Market
50%