What really matters when differentiating: A neuroscientific approach

Martin Reimann, Carolin Neuhaus, Margit Enke, Thomas Bender, Bernd Weber

Research output: Contribution to journal › Comment/debate › peer-review

Original language	English (US)
Pages (from-to)	951
Number of pages	1
Journal	Advances in Consumer Research
Volume	36
State	Published - 2009
Externally published	Yes

ASJC Scopus subject areas

@article{d29a42a7841746669733accd3e107a02,

title = "What really matters when differentiating: A neuroscientific approach",

author = "Martin Reimann and Carolin Neuhaus and Margit Enke and Thomas Bender and Bernd Weber",

year = "2009",

language = "English (US)",

volume = "36",

pages = "951",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Association for Consumer Research",

}

TY - JOUR

T1 - What really matters when differentiating

T2 - A neuroscientific approach

AU - Reimann, Martin

AU - Neuhaus, Carolin

AU - Enke, Margit

AU - Bender, Thomas

AU - Weber, Bernd

PY - 2009

Y1 - 2009

UR - https://www.scopus.com/pages/publications/80052836328

UR - https://www.scopus.com/inward/citedby.url?scp=80052836328&partnerID=8YFLogxK

M3 - Comment/debate

AN - SCOPUS:80052836328

SN - 0098-9258

VL - 36

SP - 951

JO - Advances in Consumer Research

JF - Advances in Consumer Research

ER -