What really matters when differentiating: A neuroscientific approach

Martin Reimann, Carolin Neuhaus, Margit Enke, Thomas Bender, Bernd Weber

Research output: Contribution to journal › Comment/debate › peer-review

Original language	English (US)
Pages (from-to)	951
Number of pages	1
Journal	Advances in Consumer Research
Volume	36
State	Published - 2009
Externally published	Yes

ASJC Scopus subject areas

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title = "What really matters when differentiating: A neuroscientific approach",

author = "Martin Reimann and Carolin Neuhaus and Margit Enke and Thomas Bender and Bernd Weber",

year = "2009",

language = "English (US)",

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pages = "951",

journal = "Advances in Consumer Research",

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AU - Neuhaus, Carolin

AU - Enke, Margit

AU - Bender, Thomas

AU - Weber, Bernd

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JF - Advances in Consumer Research

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