What really matters when differentiating: A neuroscientific approach

Martin Reimann, Carolin Neuhaus, Margit Enke, Thomas Bender, Bernd Weber

Research output: Contribution to journalComment/debatepeer-review

Original languageEnglish (US)
Pages (from-to)951
Number of pages1
JournalAdvances in Consumer Research
Volume36
StatePublished - 2009

ASJC Scopus subject areas

  • Applied Psychology
  • Economics and Econometrics
  • Marketing

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