What makes tomorrow's gain worth today's pain? Cognitive, motivational and affective influences in consumers' self-control dilemmas

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Routledge International Handbook of Consumer Psychology
Publisher	Taylor and Francis
Pages	447-466
Number of pages	20
ISBN (Electronic)	9781317539940
ISBN (Print)	9781315727448
State	Published - Nov 18 2016
Externally published	Yes

ASJC Scopus subject areas

@inbook{f59b6e7e8d974c139491f595192eabc9,

title = "What makes tomorrow's gain worth today's pain? Cognitive, motivational and affective influences in consumers' self-control dilemmas",

author = "Labroo, \{Aparna A.\} and Anastasiya Pocheptsova",

year = "2016",

month = nov,

day = "18",

language = "English (US)",

isbn = "9781315727448",

pages = "447--466",

booktitle = "Routledge International Handbook of Consumer Psychology",

publisher = "Taylor and Francis",

}

TY - CHAP

T1 - What makes tomorrow's gain worth today's pain? Cognitive, motivational and affective influences in consumers' self-control dilemmas

AU - Labroo, Aparna A.

AU - Pocheptsova, Anastasiya

PY - 2016/11/18

Y1 - 2016/11/18

UR - https://www.scopus.com/pages/publications/85076342819

UR - https://www.scopus.com/pages/publications/85076342819#tab=citedBy

M3 - Chapter

AN - SCOPUS:85076342819

SN - 9781315727448

SP - 447

EP - 466

BT - Routledge International Handbook of Consumer Psychology

PB - Taylor and Francis

ER -