What makes tomorrow's gain worth today's pain? Cognitive, motivational and affective influences in consumers' self-control dilemmas

Aparna A. Labroo, Anastasiya Pocheptsova

Research output: Chapter in Book/Report/Conference proceedingChapter

6 Scopus citations
Original languageEnglish (US)
Title of host publicationRoutledge International Handbook of Consumer Psychology
PublisherTaylor and Francis
Pages447-466
Number of pages20
ISBN (Electronic)9781317539940
ISBN (Print)9781315727448
StatePublished - Nov 18 2016

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)
  • Psychology(all)

Cite this