What makes tomorrow's gain worth today's pain? Cognitive, motivational and affective influences in consumers' self-control dilemmas

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Routledge International Handbook of Consumer Psychology
Publisher	Taylor and Francis
Pages	447-466
Number of pages	20
ISBN (Electronic)	9781317539940
ISBN (Print)	9781315727448
State	Published - Nov 18 2016
Externally published	Yes

ASJC Scopus subject areas

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title = "What makes tomorrow's gain worth today's pain? Cognitive, motivational and affective influences in consumers' self-control dilemmas",

author = "Labroo, {Aparna A.} and Anastasiya Pocheptsova",

year = "2016",

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language = "English (US)",

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pages = "447--466",

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