What does it say and who said it? The contingent effects of online word of mouth in China

Keyphrases

• China 100%
• Online Word-of-mouth 100%
• Contingent Effects 100%
• Chinese Consumers 75%
• Valence 50%
• Online Information 50%
• Initial Attitude 50%
• Seller 25%
• Design Methodology 25%
• Empirical Testing 25%
• Social Distance 25%
• Need for Cognition 25%
• Product Category 25%
• Online Communities 25%
• Impact-based 25%
• Stranger 25%
• Electronic Commerce 25%
• Information Exchange 25%
• Firm Strategy 25%
• Online Messaging 25%
• Consumer Behaviour 25%
• Consumer Interaction 25%
• Explosive Growth 25%
• Emerging Economies 25%
• Cultural Environment 25%
• Third-party Website 25%
• Data Market 25%
• Multinational Corporations 25%
• Behavior Strategy 25%
• Online Behavior 25%
• Public Consumption 25%
• Market Environment 25%
• Approach Theory 25%
• Persuasive Tool 25%
• Online Strategy 25%
• Consumer Influence 25%
• Chinese Firms 25%
• Private Consumption 25%

Economics, Econometrics and Finance

• Firm Strategy 100%
• Consumer Attitude 100%
• Emerging Economies 100%
• Public Consumption 100%

Social Sciences

• China 100%
• Chinese 100%
• Consumer Behavior 25%
• Online Community 25%
• Firm Strategy 25%
• Social Distance 25%