@inbook{4653e10c51db418a855861b62de80b39,
title = "What Alliance Partners are Trustworthy? The Roles of Governance and Organizational Culture",
abstract = "Despite the widespread acceptance of trustworthiness as an important organizational resource, empirical knowledge of the antecedents to trustworthiness is virtually nonexistent. In this paper, we investigate the relative effects of contractual safeguards and organizational culture on the perceived trustworthiness of alliance partners and examine the moderating roles of familiarity and reputation. Based on dyadic survey data, the results suggest that, ceteris paribus, the positive effect of contractual safeguards on trustworthiness is stronger than that of organizational culture. While the latter relationship is positively moderated by familiarity, the former is negatively moderated by partner reputation.",
keywords = "Empirical Knowledge, Organizational Culture, Relative Effect, Survey Data, Widespread Acceptance",
author = "Oliver Schilke and Cook, {Karen S.}",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-10873-5_153",
language = "English (US)",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "270",
booktitle = "Developments in Marketing Science",
address = "United States",
}