US postpartum care resorts: Transforming stressful new motherhood into well-being and the joy of parenthood

Postpartum care has been overlooked in the U.S., but is gaining increasing attention with the rise of the wellness industry and postpartum depression. This study investigates what postpartum mothers need, how resorts can support their transition into motherhood, and whether U.S. mothers would be willing to spend money to heal in a resort setting. Study 1, a qualitative inquiry, explores postpartum mothers’ needs and acceptance of postpartum resorts, while Study 2 uses machine learning to identify factors influencing mothers’ well-being and joy of parenthood in postpartum care resorts. The key predictors of mothers’ overall well-being are perceived monetary value, baby spas, 24/7 baby care, and educational sessions. Pampering, a safe environment, customizable meals, and aesthetically pleasing designs are the main drivers of mothers’ joy of parenthood. The findings of Study 2 are consistent with the PERMA Model of well-being. Finally, regenerative leadership and practices can enhance mothers’ sense of well-being.