@inproceedings{64dfe1d1d43c48b1a9a3f8a282ad4e91,
title = "Unpacking the privacy paradox: Irrational decision-making within the privacy calculus",
abstract = "Understanding privacy is important to individuals and organizations. This research in progress develops a theoretical model that incorporates both actual disclosure behavior and the potential for irrational behavior induced by overriding situational factors presented at the time of the privacy disclosure decision. Actual disclosure behavior is seldom measured in privacy research, and most prior work has assumed the disclosure decision to be a fully rational one. This research challenges that assumption, and the eventual completion of the project will contribute uniquely to our understanding of the privacy calculus in online transactions.",
keywords = "Privacy calculus, Privacy/information privacy, Rational/irrational behavior",
author = "Wilson, {David W.} and Valacich, {Joseph S.}",
year = "2012",
language = "English (US)",
isbn = "9781627486040",
series = "International Conference on Information Systems, ICIS 2012",
pages = "4152--4162",
booktitle = "International Conference on Information Systems, ICIS 2012",
note = "International Conference on Information Systems, ICIS 2012 ; Conference date: 16-12-2012 Through 19-12-2012",
}