Understanding technology adoption in the household context: A comparison of seven theoretical models

Viswanath Venkatesh; Susan A. Brown; Hartmut Hoehle

Understanding technology adoption in the household context: A comparison of seven theoretical models

Viswanath Venkatesh, Susan A. Brown, Hartmut Hoehle

Management Information Systems

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

18 Scopus citations

Abstract

We first reviewed seven theoretical models that have been used to explain technology adoption and use, primarily in the workplace. Then, we examined the boundary conditions of prior models of technology adoption when applied to the household context using empirical data from 1,247 U.S. households. Those households that had adopted household technologies were surveyed regarding their use behavior. Non-adopters were surveyed regarding their purchase intentions. This allowed us to identify the most influential factors impacting a household's decision to purchase and use technologies. Our results showed that the model of adoption of technology in the household (MATH) provided the richest explanation of technology adoption and use in the household.

Original language	English (US)
Title of host publication	ECIS 2012 - Proceedings of the 20th European Conference on Information Systems
Publisher	Association for Information Systems
ISBN (Print)	9788488971548
State	Published - 2012
Event	20th European Conference on Information Systems, ECIS 2012 - Barcelona, Spain Duration: Jun 10 2012 → Jun 13 2012

Publication series

Name	ECIS 2012 - Proceedings of the 20th European Conference on Information Systems

Other

Other	20th European Conference on Information Systems, ECIS 2012
Country/Territory	Spain
City	Barcelona
Period	6/10/12 → 6/13/12

Keywords

Household technology purchase decision
Model of adoption of technology in households
Technology adoption

ASJC Scopus subject areas

Information Systems

Cite this

Understanding technology adoption in the household context: A comparison of seven theoretical models. / Venkatesh, Viswanath; Brown, Susan A.; Hoehle, Hartmut.
ECIS 2012 - Proceedings of the 20th European Conference on Information Systems. Association for Information Systems, 2012. (ECIS 2012 - Proceedings of the 20th European Conference on Information Systems).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Venkatesh, V, Brown, SA & Hoehle, H 2012, Understanding technology adoption in the household context: A comparison of seven theoretical models. in ECIS 2012 - Proceedings of the 20th European Conference on Information Systems. ECIS 2012 - Proceedings of the 20th European Conference on Information Systems, Association for Information Systems, 20th European Conference on Information Systems, ECIS 2012, Barcelona, Spain, 6/10/12.

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AB - We first reviewed seven theoretical models that have been used to explain technology adoption and use, primarily in the workplace. Then, we examined the boundary conditions of prior models of technology adoption when applied to the household context using empirical data from 1,247 U.S. households. Those households that had adopted household technologies were surveyed regarding their use behavior. Non-adopters were surveyed regarding their purchase intentions. This allowed us to identify the most influential factors impacting a household's decision to purchase and use technologies. Our results showed that the model of adoption of technology in the household (MATH) provided the richest explanation of technology adoption and use in the household.

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KW - Model of adoption of technology in households

KW - Technology adoption

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ER -

Understanding technology adoption in the household context: A comparison of seven theoretical models

Abstract

Publication series

Other

Keywords

ASJC Scopus subject areas

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