Types of lay health influencers in tobacco cessation: A qualitative study

Nicole P. Yuan, Steven Wind, Mimi Nichter, Mark Nichter, Heide Castaneda, Lauren Carruth, Myra Muramoto

Research output: Contribution to journalArticlepeer-review

6 Scopus citations


Objective: To identify types of health influencers in tobacco cessation based on the frequency and characteristics of brief intervention activities. Methods: Longitudinal qualitative interviews were completed with 28 individuals posttraining. Results: Four individuals were categorized as Rarely Active, 5 as Active With Family and Friends, 9 as Active in the Workplace, and 10 as Proactive in Multiple Settings. Unique motivators, intervention behaviors, and barriers were documented. Some individuals displayed high levels of self-efficacy necessary for expanding the reach of community-based interventions. Conclusion: Training programs need to address the impact of contextual factors on initiating and sustaining intervention activities.

Original languageEnglish (US)
Pages (from-to)607-617
Number of pages11
JournalAmerican journal of health behavior
Issue number5
StatePublished - 2010


  • Brief intervention
  • Lay health advisor model
  • Qualitative data
  • Tobacco cessation

ASJC Scopus subject areas

  • Health(social science)
  • Social Psychology
  • Public Health, Environmental and Occupational Health

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