Twi-dudes and Twi-guys: How Twilight’s Male Fans Interpret and Engage with a Feminized Text

The Twilight franchise, based upon the popular Young Adult vampire romantic series, is, unquestionably, female-driven. However, the series’ romantic themes and enthusiastic female fans, as well as the public disdain they have received, have overshadowed the male fans of the series. To explore male fans’ interest in Twilight, how they reconciled their masculine identities with their attraction to a feminine text, and what they learned from Twilight’s romantic messages, we discuss our findings from surveys and group interviews with male Twilight fans. Both the lack of scholarly literature on male audiences of romantic media and the experiences of male Twilight fans reveal that we know little about the roles romantic media play in boys’ and men’s lives. We argue that studying male audiences of romantic media is a useful approach to begin to build an understanding of the roles feminine media forms play in boys’ and men’s gendered identities.