TY - JOUR
T1 - TV Language, Cultivation, and Perceived Vitality of Hungarians in Slovakia
AU - Vincze, Laszlo
AU - Harwood, Jake
N1 - Funding Information:
This research was supported by the Social Science Research Council of Society of Swedish Literature in Finland and Nylands Nation Foundation. Laszlo Vincze (PhD, University of Pecs, Hungary, 2011) is a researcher at the Swedish School of Social Science, University of Helsinki. Jake Harwood (PhD, University of California, Santa Barbara, 1994) is a professor of Communication at the University of Arizona. Correspondence: Laszlo Vincze, Svenska litteratursällskapet i Finland, Riddaregatan 5, 00170 Helsingfors, Finland; E-mail: [email protected]
PY - 2012/10
Y1 - 2012/10
N2 - This article presents a model of the associations between media use, ethnolinguistic identity, and ethnolinguistic vitality among minority Hungarian speakers living in Slovakia. Results of a cross-sectional survey study among high school students demonstrate that identity influences the language in which television is watched, which in turn influences perceptions of group vitality. The latter link is moderated by amount of television use, such that it is stronger among light television users. The results are discussed in terms of the importance of media use to minority language group identity and survival. Media choice and language use in a marginalized minority language group are central issues for the area of intergroup communication research.
AB - This article presents a model of the associations between media use, ethnolinguistic identity, and ethnolinguistic vitality among minority Hungarian speakers living in Slovakia. Results of a cross-sectional survey study among high school students demonstrate that identity influences the language in which television is watched, which in turn influences perceptions of group vitality. The latter link is moderated by amount of television use, such that it is stronger among light television users. The results are discussed in terms of the importance of media use to minority language group identity and survival. Media choice and language use in a marginalized minority language group are central issues for the area of intergroup communication research.
KW - Cultivation
KW - Ethnolinguistic Vitality
KW - Television
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U2 - 10.1080/08824096.2012.704600
DO - 10.1080/08824096.2012.704600
M3 - Article
AN - SCOPUS:84868332647
SN - 0882-4096
VL - 29
SP - 266
EP - 273
JO - Communication Research Reports
JF - Communication Research Reports
IS - 4
ER -