Trustworthiness as an economic asset

Paul N. Wilson, Ana M. Kennedy

Research output: Contribution to journalArticlepeer-review

17 Scopus citations


The evaluation of trust in economic decision making remains on the periphery of mainstream economic analysis and teaching. Yet business managers use trustworthiness in daily exchanges to create competitive advantages for their firms. An exploratory empirical test of Barney and Hansen's three levels of trust (weak, semistrong, and strong) and Lewicki and Bunker's portfolio of governance mechanisms revealed that strong-form trust exists in day-to-day business relationships along with other governance mechanisms. Identity-based transactions were more prevalent than were weak trust market exchanges in important economic transactions.

Original languageEnglish (US)
Pages (from-to)179-193
Number of pages15
JournalInternational Food and Agribusiness Management Review
Issue number2
StatePublished - Jun 1999

ASJC Scopus subject areas

  • Food Science
  • Business and International Management


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