Toward a cultural resource-based theory of the customer

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	The Service-Dominant Logic of Marketing
Subtitle of host publication	Dialog, Debate, and Directions
Publisher	Taylor and Francis
Pages	91-104
Number of pages	14
ISBN (Electronic)	9781315699035
ISBN (Print)	9780765614919
State	Published - Dec 18 2014

ASJC Scopus subject areas

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title = "Toward a cultural resource-based theory of the customer",

author = "Arnould, \{Eric J.\} and Price, \{Linda L.\} and Avinash Malshe",

year = "2014",

month = dec,

day = "18",

language = "English (US)",

isbn = "9780765614919",

pages = "91--104",

booktitle = "The Service-Dominant Logic of Marketing",

publisher = "Taylor and Francis",

}

TY - CHAP

T1 - Toward a cultural resource-based theory of the customer

AU - Arnould, Eric J.

AU - Price, Linda L.

AU - Malshe, Avinash

PY - 2014/12/18

Y1 - 2014/12/18

UR - https://www.scopus.com/pages/publications/85088781028

UR - https://www.scopus.com/pages/publications/85088781028#tab=citedBy

M3 - Chapter

AN - SCOPUS:85088781028

SN - 9780765614919

SP - 91

EP - 104

BT - The Service-Dominant Logic of Marketing

PB - Taylor and Francis

ER -