Toward a cultural resource-based theory of the customer

Eric J. Arnould, Linda L. Price, Avinash Malshe

Research output: Chapter in Book/Report/Conference proceedingChapter

108 Scopus citations
Original languageEnglish (US)
Title of host publicationThe Service-Dominant Logic of Marketing
Subtitle of host publicationDialog, Debate, and Directions
PublisherTaylor and Francis
Pages91-104
Number of pages14
ISBN (Electronic)9781315699035
ISBN (Print)9780765614919
StatePublished - Dec 18 2014

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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