To Justify or Not to Justify: The Role of Anticipated Regret on Consumers' Decisions to Upgrade Technological Innovations

Research output: Contribution to journalArticlepeer-review

50 Scopus citations

Fingerprint

Dive into the research topics of 'To Justify or Not to Justify: The Role of Anticipated Regret on Consumers' Decisions to Upgrade Technological Innovations'. Together they form a unique fingerprint.

Business & Economics