The technology of branding

Research output: Chapter in Book/Report/Conference proceeding › Chapter

2 Scopus citations

Original language	English (US)
Title of host publication	Brands
Subtitle of host publication	Interdisciplinary Perspectives
Publisher	Taylor and Francis Inc.
Pages	187-192
Number of pages	6
Volume	19
ISBN (Electronic)	9781317658535
ISBN (Print)	9781138787964
DOIs	https://doi.org/10.4324/9781315765808
State	Published - Nov 27 2014

ASJC Scopus subject areas

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title = "The technology of branding",

author = "Levy, \{Sidney J.\}",

year = "2014",

month = nov,

day = "27",

doi = "10.4324/9781315765808",

language = "English (US)",

isbn = "9781138787964",

volume = "19",

pages = "187--192",

booktitle = "Brands",

publisher = "Taylor and Francis Inc.",

}

TY - CHAP

T1 - The technology of branding

AU - Levy, Sidney J.

PY - 2014/11/27

Y1 - 2014/11/27

UR - https://www.scopus.com/pages/publications/84959868320

UR - https://www.scopus.com/pages/publications/84959868320#tab=citedBy

U2 - 10.4324/9781315765808

DO - 10.4324/9781315765808

M3 - Chapter

AN - SCOPUS:84959868320

SN - 9781138787964

VL - 19

SP - 187

EP - 192

BT - Brands

PB - Taylor and Francis Inc.

ER -