The technology of branding

Sidney J. Levy

Research output: Chapter in Book/Report/Conference proceeding › Chapter

2 Scopus citations

Original language	English (US)
Title of host publication	Brands
Subtitle of host publication	Interdisciplinary Perspectives
Publisher	Taylor and Francis Inc.
Pages	187-192
Number of pages	6
Volume	19
ISBN (Electronic)	9781317658535
ISBN (Print)	9781138787964
DOIs	https://doi.org/10.4324/9781315765808
State	Published - Nov 27 2014

ASJC Scopus subject areas

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