The Suasory Force of Sticky Messages: An Application to the Application of Sunscreen

Franklin J. Boster, Rain Wuyu Liu, Ying Cheng, Wonkyung Kim, Sonia Jawaid Shaikh

Research output: Contribution to journalArticlepeer-review

2 Scopus citations


Stickiness refers to the set of persuasive message properties: simple, unexpected, concrete, credible, emotional, and stories (SUCCES). Heath and Heath (2007) argue that a sticky message is expected to be more memorable and hence more persuasive than a non-sticky message. A 2 (sticky v. non-sticky message) x 3 (pretest v. posttest v. delayed test) longitudinal experiment is employed to examine the persuasiveness of sticky messages on applying sunscreen. Results of a mixed model analysis of variance show that the sticky message produces attitudes and behaviors more favorable to the message recommendation than the non-sticky message. Specifically, a time × message induction non-additive effect was found, which sustained only in the sticky message condition across time. Despite this interesting effect, its explanation remains elusive.

Original languageEnglish (US)
Pages (from-to)4-22
Number of pages19
JournalCommunication Studies
Issue number1
StatePublished - Jan 1 2018
Externally publishedYes


  • Melanoma
  • Persuasion
  • Sticky Message
  • Sunscreen Application

ASJC Scopus subject areas

  • Communication


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