The Suasory Force of Sticky Messages: A Replication and Extension

Rain Wuyu Liu, Ying Cheng, Franklin J. Boster, Clint Townson

Research output: Contribution to journalArticlepeer-review


Stickiness refers to a message’s persuasive properties: simple, unexpected, concrete, credible, emotional, and stories (SUCCES). A sticky message is expected to be more memorable, and hence persuasive, for a longer duration than a non-sticky message. The present research tested this hypothesis first in a longitudinal experiment addressing the issue of applying sunscreen. Results showed a time × message induction non-additive effect such that the non-sticky message effect decayed more than the sticky message, but its explanation remains elusive. Thus, a second experiment was conducted, and prior results were replicated, with a potential explanation for the effect provided.

Original languageEnglish (US)
Pages (from-to)297-320
Number of pages24
JournalWestern Journal of Communication
Issue number3
StatePublished - 2022


  • Melanoma
  • Persuasion
  • Sticky Message
  • Sunscreen Application

ASJC Scopus subject areas

  • Communication
  • Language and Linguistics


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