The role of mobile social application in stimulating learning stickiness in blended learning

Lin Zhang; Tuo Zhao; Zhen Shao; Susan A. Brown

The role of mobile social application in stimulating learning stickiness in blended learning

Lin Zhang, Tuo Zhao, Zhen Shao, Susan A. Brown

Management Information Systems

Research output: Contribution to conference › Paper › peer-review

2 Scopus citations

Abstract

Drawing upon presence and engagement literature, this study developed a research model to examine the influence mechanism of mobile social application usage on students' learning stickiness in the context of blended learning. We conducted a between-subject quasi-experiment and considered mobile social application usage as an experimental treatment. The empirical results suggested that usage of the mobile social application increased learning stickiness through the mediation mechanisms of presence and engagement. Moreover, we divided engagement into online and offline engagement and examined their separate influence on students' learning stickiness in blended learning. This study contributes to the extant literature by identifying the salient role of mobile social application usage in stimulating learning stickiness, and uncovering its influence mechanism from a lens of presence and engagement.

Original language	English (US)
State	Published - 2020
Event	24th Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS 2020 - Dubai, United Arab Emirates Duration: Jun 20 2020 → Jun 24 2020

Conference

Conference	24th Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS 2020
Country/Territory	United Arab Emirates
City	Dubai
Period	6/20/20 → 6/24/20

Keywords

Blended learning
Engagement
Learning stickiness
Mobile social application usage
Social presence
Telepresence

ASJC Scopus subject areas

Information Systems

Cite this

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title = "The role of mobile social application in stimulating learning stickiness in blended learning",

abstract = "Drawing upon presence and engagement literature, this study developed a research model to examine the influence mechanism of mobile social application usage on students' learning stickiness in the context of blended learning. We conducted a between-subject quasi-experiment and considered mobile social application usage as an experimental treatment. The empirical results suggested that usage of the mobile social application increased learning stickiness through the mediation mechanisms of presence and engagement. Moreover, we divided engagement into online and offline engagement and examined their separate influence on students' learning stickiness in blended learning. This study contributes to the extant literature by identifying the salient role of mobile social application usage in stimulating learning stickiness, and uncovering its influence mechanism from a lens of presence and engagement.",

keywords = "Blended learning, Engagement, Learning stickiness, Mobile social application usage, Social presence, Telepresence",

author = "Lin Zhang and Tuo Zhao and Zhen Shao and Brown, {Susan A.}",

note = "Funding Information: This research was supported by the National Natural Science Foundation of China (71771064), the China Scholarship Council (201906125008), the Ministry of Education of Humanities and Social Science Project (17YJC630118) and the Postdoctoral Scientific Research Development Fund (LBH-Q17055). Publisher Copyright: {\textcopyright} Proceedings of the 24th Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS 2020. All rights reserved.; 24th Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS 2020 ; Conference date: 20-06-2020 Through 24-06-2020",

year = "2020",

language = "English (US)",

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T1 - The role of mobile social application in stimulating learning stickiness in blended learning

AU - Zhang, Lin

AU - Zhao, Tuo

AU - Shao, Zhen

AU - Brown, Susan A.

N1 - Funding Information: This research was supported by the National Natural Science Foundation of China (71771064), the China Scholarship Council (201906125008), the Ministry of Education of Humanities and Social Science Project (17YJC630118) and the Postdoctoral Scientific Research Development Fund (LBH-Q17055). Publisher Copyright: © Proceedings of the 24th Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS 2020. All rights reserved.

PY - 2020

Y1 - 2020

N2 - Drawing upon presence and engagement literature, this study developed a research model to examine the influence mechanism of mobile social application usage on students' learning stickiness in the context of blended learning. We conducted a between-subject quasi-experiment and considered mobile social application usage as an experimental treatment. The empirical results suggested that usage of the mobile social application increased learning stickiness through the mediation mechanisms of presence and engagement. Moreover, we divided engagement into online and offline engagement and examined their separate influence on students' learning stickiness in blended learning. This study contributes to the extant literature by identifying the salient role of mobile social application usage in stimulating learning stickiness, and uncovering its influence mechanism from a lens of presence and engagement.

AB - Drawing upon presence and engagement literature, this study developed a research model to examine the influence mechanism of mobile social application usage on students' learning stickiness in the context of blended learning. We conducted a between-subject quasi-experiment and considered mobile social application usage as an experimental treatment. The empirical results suggested that usage of the mobile social application increased learning stickiness through the mediation mechanisms of presence and engagement. Moreover, we divided engagement into online and offline engagement and examined their separate influence on students' learning stickiness in blended learning. This study contributes to the extant literature by identifying the salient role of mobile social application usage in stimulating learning stickiness, and uncovering its influence mechanism from a lens of presence and engagement.

KW - Blended learning

KW - Engagement

KW - Learning stickiness

KW - Mobile social application usage

KW - Social presence

KW - Telepresence

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M3 - Paper

AN - SCOPUS:85089122243

T2 - 24th Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS 2020

Y2 - 20 June 2020 through 24 June 2020

ER -

The role of mobile social application in stimulating learning stickiness in blended learning

Abstract

Conference

Keywords

ASJC Scopus subject areas

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