Abstract
Drawing upon presence and engagement literature, this study developed a research model to examine the influence mechanism of mobile social application usage on students' learning stickiness in the context of blended learning. We conducted a between-subject quasi-experiment and considered mobile social application usage as an experimental treatment. The empirical results suggested that usage of the mobile social application increased learning stickiness through the mediation mechanisms of presence and engagement. Moreover, we divided engagement into online and offline engagement and examined their separate influence on students' learning stickiness in blended learning. This study contributes to the extant literature by identifying the salient role of mobile social application usage in stimulating learning stickiness, and uncovering its influence mechanism from a lens of presence and engagement.
Original language | English (US) |
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State | Published - 2020 |
Event | 24th Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS 2020 - Dubai, United Arab Emirates Duration: Jun 20 2020 → Jun 24 2020 |
Conference
Conference | 24th Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS 2020 |
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Country/Territory | United Arab Emirates |
City | Dubai |
Period | 6/20/20 → 6/24/20 |
Keywords
- Blended learning
- Engagement
- Learning stickiness
- Mobile social application usage
- Social presence
- Telepresence
ASJC Scopus subject areas
- Information Systems