Abstract
Prior research suggests that corporate reputation is a determinant of initial investment decisions, possibly leading to detrimental stock choices. Its effect on established investor relationships, namely investor satisfaction and loyalty, are novel research areas. The present paper discusses findings of a study among German investors of a publicly traded company that put into perspective the aforementioned detrimental choice-effect, the impact of reputation on individual investor behavior and reveals a diversity of loyalty effects of corporate reputation.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 22-37 |
| Number of pages | 16 |
| Journal | Corporate Reputation Review |
| Volume | 10 |
| Issue number | 1 |
| DOIs | |
| State | Published - Apr 1 2007 |
| Externally published | Yes |
Keywords
- corporate reputation
- investor loyalty
- investor satisfaction
- partial least squares
- reputation measure
- structural equation modelling
ASJC Scopus subject areas
- Business and International Management
- Strategy and Management