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The personal touch of business relationship: A study of the determinants and impact of business friendship
Weihe Gao,
Yong Liu
, Liping Qian
Marketing
Research output
:
Contribution to journal
›
Article
›
peer-review
17
Scopus citations
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Dive into the research topics of 'The personal touch of business relationship: A study of the determinants and impact of business friendship'. Together they form a unique fingerprint.
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Business & Economics
Friendship
100%
Business Relationships
89%
Strategic Planning
11%
Marketing Relationships
10%
Business Intelligence
8%
Adherence
7%
Word-of-mouth
7%
Customer Relationship Management
7%
Business Practices
7%
Marketing
7%
Responsibility
5%
Empirical Analysis
5%
Factors
5%
Suppliers
4%