The palin effect and vote preference in the 2008 presidential election

Research output: Contribution to journalArticlepeer-review

6 Scopus citations


Previous studies suggest that vice presidential candidates have little impact on the presidential vote. Using data from the 2008 National Annenberg Election Survey (NAES), the author examines the extent to which the vice presidential selections from the two major parties had an impact on the presidential vote in 2008. The results show that vice presidential nominees' favorability ratings were significantly related to vote preference. In addition, the results show that the contributions of the vice presidential nominee ratings on vote choice varied across the campaign, suggesting that campaign events primed the importance of the vice presidential candidates at different moments. Ultimately, Governor Sarah Palin did not help the Republican ticket.

Original languageEnglish (US)
Pages (from-to)222-238
Number of pages17
JournalAmerican Behavioral Scientist
Issue number3
StatePublished - Nov 2010


  • Joe Biden
  • Sarah Palin
  • the Palin effect
  • vice presidential candidates
  • vice presidential nominees
  • vote preference

ASJC Scopus subject areas

  • Social Psychology
  • Cultural Studies
  • Education
  • Sociology and Political Science
  • General Social Sciences


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