The Outcomes of Broadcasting Self-Disclosure Using New Communication Technologies: Responses to Disclosure Vary Across One’s Social Network

Several new communication technologies have made it relatively easy for individuals to broadcast a single self-disclosure directly to almost everyone with whom they share a relationship—ranging from close friends to little-known acquaintances. Drawing from research on self-disclosure and the negativity effect, two studies were conducted to test the notion that the interpersonal and relational outcomes of broadcasting positive and negative self-disclosures are not uniform. The results of the cross-sectional survey offer evidence that the outcomes of positive and negative broadcasted disclosures vary depending on the receiver’s relationship with the discloser. The results from the experiment largely support the negativity effect explanation for differences in the outcomes of broadcasted disclosures. Relative to positive disclosures, negative broadcasted self-disclosures have a significantly greater impact on acquaintances than on friends’ perceptions of the discloser and their relationship.