The nature and understanding of value: A service-dominant logic perspective

Stephen L. Vargo, Robert F. Lusch

Research output: Chapter in Book/Report/Conference proceedingChapter

68 Scopus citations
Original languageEnglish (US)
Title of host publicationSpecial Issue - Toward a Better Understanding of the Role of Value in Markets and Marketing
EditorsStephen Vargo, Robert Lusch
Number of pages12
StatePublished - 2012

Publication series

NameReview of Marketing Research
ISSN (Print)1548-6435
ISSN (Electronic)1944-7035

ASJC Scopus subject areas

  • Marketing

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