@inbook{d72b4c437c9049089b1fea3b4a2587e7,
title = "The nature and understanding of value: A service-dominant logic perspective",
author = "Vargo, {Stephen L.} and Lusch, {Robert F.}",
year = "2012",
doi = "10.1108/S1548-6435(2012)0000009005",
language = "English (US)",
isbn = "9781780529127",
series = "Review of Marketing Research",
pages = "1--12",
editor = "Stephen Vargo and Robert Lusch",
booktitle = "Special Issue - Toward a Better Understanding of the Role of Value in Markets and Marketing",
}