Abstract
Employees sometimes break rules to enhance customer service. We introduce the Expression-Attribution model of pro-customer rule breaking (PCRB) to explain how PCRB is experienced by the employee/customer dyad. Employees use PCRB to express motivational orientations toward the organization and the customer, while customers form impression-based attributions about these motivational orientations.
Original language | English (US) |
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Pages | 1193-1198 |
Number of pages | 6 |
DOIs | |
State | Published - 2013 |
Event | 73rd Annual Meeting of the Academy of Management, AOM 2013 - Orlando, United States Duration: Aug 10 2013 → Aug 12 2013 |
Other
Other | 73rd Annual Meeting of the Academy of Management, AOM 2013 |
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Country/Territory | United States |
City | Orlando |
Period | 8/10/13 → 8/12/13 |
ASJC Scopus subject areas
- Management Information Systems
- Management of Technology and Innovation
- Industrial relations