The Motivating Force of Visual Attractiveness in Product Design

Gratiana Pol, C. W. Park, Martin Reimann

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Consumer psychology has long recognized that aesthetically appealing objects represent a genuine source of value (Bloch, Brunel and Arnold 2003; Richins 1994) even when the product has no functional use. Nevertheless, what it is that makes beauty such a valuable attribute remains poorly understood (Charters 2006; Patrick and Peracchio 2010).

Original languageEnglish (US)
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Pages367-368
Number of pages2
DOIs
StatePublished - 2015
Externally publishedYes

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

Keywords

  • Consumer Psychology
  • Consumer Research
  • Hedonic Product
  • Product Owner
  • Valuable Attribute

ASJC Scopus subject areas

  • Marketing
  • Strategy and Management

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