@inbook{f8b87b68bad54dffaeddd4f161c79f43,
title = "The Motivating Force of Visual Attractiveness in Product Design",
abstract = "Consumer psychology has long recognized that aesthetically appealing objects represent a genuine source of value (Bloch, Brunel and Arnold 2003; Richins 1994) even when the product has no functional use. Nevertheless, what it is that makes beauty such a valuable attribute remains poorly understood (Charters 2006; Patrick and Peracchio 2010).",
keywords = "Consumer Psychology, Consumer Research, Hedonic Product, Product Owner, Valuable Attribute",
author = "Gratiana Pol and Park, \{C. W.\} and Martin Reimann",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-10951-0\_136",
language = "English (US)",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "367--368",
booktitle = "Developments in Marketing Science",
address = "United States",
}