The intergenerational transmission of automobile brand preferences

Soren T. Anderson; Ryan Kellogg; Ashley Langer; James M. Sallee

doi:10.1111/joie.12092

The intergenerational transmission of automobile brand preferences

Soren T. Anderson, Ryan Kellogg, Ashley Langer, James M. Sallee

Economics

Research output: Contribution to journal › Article › peer-review

12 Scopus citations

Abstract

We document a strong correlation in the brand of automobile chosen by parents and their adult children, using data from the Panel Study of Income Dynamics. This correlation could represent transmission of brand preferences across generations, or it could result from correlation in family characteristics that determine brand choice. We present a variety of empirical specifications that lend support to the former interpretation and to a mechanism that relies at least in part on state dependence. We then discuss implications of intergenerational brand preference transmission for automakers' product-line strategies and for the strategic pricing of vehicles to different age groups.

Original language	English (US)
Pages (from-to)	763-793
Number of pages	31
Journal	Journal of Industrial Economics
Volume	63
Issue number	4
DOIs	https://doi.org/10.1111/joie.12092
State	Published - Dec 1 2015

ASJC Scopus subject areas

Accounting
General Business, Management and Accounting
Economics and Econometrics

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10.1111/joie.12092

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The intergenerational transmission of automobile brand preferences

Abstract

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