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The Influence of Corporate Social Responsibility Efforts on the Moral Behavior of High Self-Brand Overlap Consumers
Kevin P. Newman, Merrie Brucks
Marketing
Research output
:
Contribution to journal
›
Article
›
peer-review
19
Scopus citations
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Dive into the research topics of 'The Influence of Corporate Social Responsibility Efforts on the Moral Behavior of High Self-Brand Overlap Consumers'. Together they form a unique fingerprint.
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Business & Economics
Moral Behavior
100%
Corporate Social Responsibility
53%
Licensing
29%
Consumer Well-being
12%
Firm Effects
11%
Pride
10%
Guilt
8%
Psychological
6%
Experiment
5%
Integrated
5%
Medicine & Life Sciences
Social Responsibility
81%
Licensure
45%
Consumer Behavior
19%
Psychological Identification
17%
Guilt
17%
Social Sciences
corporate social responsibility
81%
firm
18%
guilt
11%
well-being
7%
experiment
6%
lack
5%