The impact of blockbusters in crowdfunding

Lusi Yang; Zhiyi Wang; Jungpil Hahn

doi:10.5465/AMBPP.2019.142

The impact of blockbusters in crowdfunding

Lusi Yang, Zhiyi Wang, Jungpil Hahn

Research output: Contribution to journal › Conference article › peer-review

1 Scopus citations

Abstract

This study examines impacts of “blockbuster projects” - i.e., overwhelmingly successful projects - on crowdfunding platforms. Drawing insights from network effects literature, we formulate hypotheses concerning the positive spillover and negative cannibalization effects of blockbuster projects. We test the hypotheses using campaign level and campaign-day level data from a leading crowdfunding platform.

Original language	English (US)
Journal	Academy of Management Annual Meeting Proceedings
DOIs	https://doi.org/10.5465/AMBPP.2019.142
State	Published - 2019
Externally published	Yes
Event	79th Annual Meeting of the Academy of Management 2019: Understanding the Inclusive Organization, AoM 2019 - Boston, United States Duration: Aug 9 2019 → Aug 13 2019

ASJC Scopus subject areas

Management Information Systems
Management of Technology and Innovation
Industrial relations

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10.5465/AMBPP.2019.142

Cite this

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abstract = "This study examines impacts of “blockbuster projects” - i.e., overwhelmingly successful projects - on crowdfunding platforms. Drawing insights from network effects literature, we formulate hypotheses concerning the positive spillover and negative cannibalization effects of blockbuster projects. We test the hypotheses using campaign level and campaign-day level data from a leading crowdfunding platform.",

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AB - This study examines impacts of “blockbuster projects” - i.e., overwhelmingly successful projects - on crowdfunding platforms. Drawing insights from network effects literature, we formulate hypotheses concerning the positive spillover and negative cannibalization effects of blockbuster projects. We test the hypotheses using campaign level and campaign-day level data from a leading crowdfunding platform.

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AN - SCOPUS:85208755159

SN - 0065-0668

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The impact of blockbusters in crowdfunding

Abstract

ASJC Scopus subject areas

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