The future of marketing strategy

Robert F. Lusch; Jon G. Udell; Gene R. Laczniak

doi:10.1016/0007-6813(76)90011-2

The future of marketing strategy

Robert F. Lusch, Jon G. Udell, Gene R. Laczniak

Research output: Contribution to journal › Comment/debate › peer-review

Original language	English (US)
Pages (from-to)	65-74
Number of pages	10
Journal	Business Horizons
Volume	19
Issue number	6
DOIs	https://doi.org/10.1016/0007-6813(76)90011-2
State	Published - Dec 1976
Externally published	Yes

ASJC Scopus subject areas

Business and International Management
Marketing

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10.1016/0007-6813(76)90011-2

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@article{3d6f3fdb04d94d189b3253e3217ce252,

title = "The future of marketing strategy",

author = "Lusch, \{Robert F.\} and Udell, \{Jon G.\} and Laczniak, \{Gene R.\}",

year = "1976",

month = dec,

doi = "10.1016/0007-6813(76)90011-2",

language = "English (US)",

volume = "19",

pages = "65--74",

journal = "Business Horizons",

issn = "0007-6813",

publisher = "Elsevier Ltd",

number = "6",

}

TY - JOUR

T1 - The future of marketing strategy

AU - Lusch, Robert F.

AU - Udell, Jon G.

AU - Laczniak, Gene R.

PY - 1976/12

Y1 - 1976/12

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U2 - 10.1016/0007-6813(76)90011-2

DO - 10.1016/0007-6813(76)90011-2

M3 - Comment/debate

AN - SCOPUS:33747155096

SN - 0007-6813

VL - 19

SP - 65

EP - 74

JO - Business Horizons

JF - Business Horizons

IS - 6

ER -

The future of marketing strategy

ASJC Scopus subject areas

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