The “Ethics of Social Ideas” Versus The “Ethics of Marketing Social Ideas”

Robert F Lusch; GENE R. LACZNIAK; PATRICK E. MURPHY

doi:10.1111/j.1745-6606.1980.tb00659.x

The “Ethics of Social Ideas” Versus The “Ethics of Marketing Social Ideas”

Robert F Lusch, GENE R. LACZNIAK, PATRICK E. MURPHY

Marketing

Research output: Contribution to journal › Article › peer-review

13 Scopus citations

Abstract

Can the public make a distinction between the “ethics of social ideas” versus the “ethics of marketing social ideas”? This question was empirically assessed via a survey research design. The evidence strongly suggests that individuals cannot totally separate the social idea from the marketing technique used to promote the idea. Also it was found that some social issues are more likely to foster strong ethical concerns than others. The implications of this research are discussed.

Original language	English (US)
Pages (from-to)	156-164
Number of pages	9
Journal	Journal of Consumer Affairs
Volume	14
Issue number	1
DOIs	https://doi.org/10.1111/j.1745-6606.1980.tb00659.x
State	Published - 1980

ASJC Scopus subject areas

General Economics, Econometrics and Finance
Sociology and Political Science

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10.1111/j.1745-6606.1980.tb00659.x

Cite this

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The “Ethics of Social Ideas” Versus The “Ethics of Marketing Social Ideas”

Abstract

ASJC Scopus subject areas

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