| Original language | English (US) |
|---|---|
| Title of host publication | Gender, Culture, and Consumer Behavior |
| Publisher | Taylor and Francis |
| Pages | 33-60 |
| Number of pages | 28 |
| ISBN (Print) | 9780203127575 |
| DOIs | |
| State | Published - Jan 1 2012 |
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- General Business, Management and Accounting