TY - GEN
T1 - The Cost of High Production Quality
T2 - 2022 Pacific Neighborhood Consortium Annual Conference and Joint Meetings, PNC 2022
AU - Simmons, Caleb
N1 - Funding Information:
This research is sponsored by the University of Arizona Center for University Education Scholarship CUES Distinguished Fellowship and the University Center for Assessment, Teaching, and Technology with special thanks to University of Arizona Associate Vice Provost Digital Learning Initiatives and Online Education Melody Buckner
Publisher Copyright:
© 2022 Pacific Neighborhood Consortium.
PY - 2022
Y1 - 2022
N2 - What would happen if online course content was produced at television-or even cinematic-level quality? Would students become more engaged? Would they learn more and more deeply? If so, would the gains be worth the expenditure of time and funds that higher video production quality requires? To put it another way: Do investments in video production quality result in measurable increases in students' achievement of learning outcomes and objectives? Questions such as these are at the heart of this preliminary discussion of production value for online content creation, which investigates a grand challenge facing higher education and society generally, as we navigate the spectrum of modalities in a post-pandemic world. This questions that this paper proposes stands at the intersection of educational scholarship, course content creation, student retention and persistence, and the achievement of learning outcomes and objectives. It, therefore, seeks to push forward a model for change and improvement in university education and teaching and learning on our campuses.
AB - What would happen if online course content was produced at television-or even cinematic-level quality? Would students become more engaged? Would they learn more and more deeply? If so, would the gains be worth the expenditure of time and funds that higher video production quality requires? To put it another way: Do investments in video production quality result in measurable increases in students' achievement of learning outcomes and objectives? Questions such as these are at the heart of this preliminary discussion of production value for online content creation, which investigates a grand challenge facing higher education and society generally, as we navigate the spectrum of modalities in a post-pandemic world. This questions that this paper proposes stands at the intersection of educational scholarship, course content creation, student retention and persistence, and the achievement of learning outcomes and objectives. It, therefore, seeks to push forward a model for change and improvement in university education and teaching and learning on our campuses.
KW - content production
KW - data-driven teaching
KW - educational scholarship
KW - eLearning
KW - higher education
KW - outcomes and assessment
KW - pedagogy
UR - http://www.scopus.com/inward/record.url?scp=85146233949&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85146233949&partnerID=8YFLogxK
U2 - 10.23919/PNC56605.2022.9982791
DO - 10.23919/PNC56605.2022.9982791
M3 - Conference contribution
AN - SCOPUS:85146233949
T3 - Proceedings of the 2022 Pacific Neighborhood Consortium Annual Conference and Joint Meetings: The Digital World in an Age of Uncertainty: Humanizing Technology for Wellness, Resilience, and Creativity, PNC 2022
BT - Proceedings of the 2022 Pacific Neighborhood Consortium Annual Conference and Joint Meetings
A2 - Wu, Jiang
A2 - Chen, Sophy Shu-jiun
A2 - Chen, Hsi-yuan
PB - Institute of Electrical and Electronics Engineers Inc.
Y2 - 16 September 2022 through 18 September 2022
ER -