Abstract
34 The consumption of stories Sidney J. Levy Modern marketing thought broadly interprets consumption to include all objects, ideas and experiences. This chapter explores how stories, like anything else, are consumed, that is, taken up, internalize….
| Original language | English (US) |
|---|---|
| Title of host publication | Handbook of Qualitative Research Methods in Marketing |
| Publisher | Edward Elgar Publishing Ltd. |
| Pages | 453-464 |
| Number of pages | 12 |
| ISBN (Electronic) | 9781847204127 |
| ISBN (Print) | 9781845421007 |
| DOIs | |
| State | Published - Jan 1 2006 |
| Externally published | Yes |
ASJC Scopus subject areas
- General Social Sciences
- Economics, Econometrics and Finance(all)
- General Business, Management and Accounting