The consumption of stories

Sidney J. Levy

Research output: Chapter in Book/Report/Conference proceedingChapter

7 Scopus citations


34 The consumption of stories Sidney J. Levy Modern marketing thought broadly interprets consumption to include all objects, ideas and experiences. This chapter explores how stories, like anything else, are consumed, that is, taken up, internalize….

Original languageEnglish (US)
Title of host publicationHandbook of Qualitative Research Methods in Marketing
PublisherEdward Elgar Publishing Ltd.
Number of pages12
ISBN (Electronic)9781847204127
ISBN (Print)9781845421007
StatePublished - Jan 1 2006
Externally publishedYes

ASJC Scopus subject areas

  • General Social Sciences
  • Economics, Econometrics and Finance(all)
  • General Business, Management and Accounting


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