The Consumer Dream in the United States: Aspirations and Achievements in a Changing Environment

Ruby Roy Dholakia; Sidney J. Levy

doi:10.1177/027614678700700206

The Consumer Dream in the United States: Aspirations and Achievements in a Changing Environment

Ruby Roy Dholakia
, Sidney J. Levy

Research output: Contribution to journal › Article › peer-review

10 Scopus citations

Abstract

An empirical study was designed to examine the relationship between consumer aspirations and achievements defined primarily in terms of ownership of the ideal home. The characteristics of consumers who differ in their achievement of home ownership were analyzed, along with their aspirations and behavior. It was found that the changing economic environment has negatively affected the achievement of home ownership rather than the aspirations to it.

Original language	English (US)
Pages (from-to)	41-51
Number of pages	11
Journal	Journal of Macromarketing
Volume	7
Issue number	2
DOIs	https://doi.org/10.1177/027614678700700206
State	Published - Oct 1987
Externally published	Yes

ASJC Scopus subject areas

Marketing

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title = "The Consumer Dream in the United States: Aspirations and Achievements in a Changing Environment",

abstract = " An empirical study was designed to examine the relationship between consumer aspirations and achievements defined primarily in terms of ownership of the ideal home. The characteristics of consumers who differ in their achievement of home ownership were analyzed, along with their aspirations and behavior. It was found that the changing economic environment has negatively affected the achievement of home ownership rather than the aspirations to it.",

author = "Dholakia, \{Ruby Roy\} and Levy, \{Sidney J.\}",

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AB - An empirical study was designed to examine the relationship between consumer aspirations and achievements defined primarily in terms of ownership of the ideal home. The characteristics of consumers who differ in their achievement of home ownership were analyzed, along with their aspirations and behavior. It was found that the changing economic environment has negatively affected the achievement of home ownership rather than the aspirations to it.

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M3 - Article

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JO - Journal of Macromarketing

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ER -

The Consumer Dream in the United States: Aspirations and Achievements in a Changing Environment

Abstract

ASJC Scopus subject areas

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