TY - JOUR
T1 - The cognitive tax of self- objectification; Examining sexually objectifying music videos and female emerging adults' cognitive processing of subsequent advertising
AU - Aubrey, Jennifer Stevens
AU - Gerding, Ashton
N1 - Publisher Copyright:
© 2014 Hogrefe Publishing.
PY - 2015
Y1 - 2015
N2 - Objectification theory (Fredrickson & Roberts, 1997, Psychology of Women Quarterly, 21, 173-206) posits that a consequence of living in a sexually objectifying culture is self-objectification, a cognitively taxing preoccupation with one's appearance. The present study investigated the effects of exposure to sexual objectification of female artists in music videos, on female emerging adults' self-objectification and their ability to cognitively process subsequent television commercials. Results indicated that exposure to music videos high in sexual objectification induced self-objectification and hindered participants' subsequent performance in encoding visual information from commercials, but did not diminish participants' ability to allocate resources to, or to recall factual information from, the commercials.
AB - Objectification theory (Fredrickson & Roberts, 1997, Psychology of Women Quarterly, 21, 173-206) posits that a consequence of living in a sexually objectifying culture is self-objectification, a cognitively taxing preoccupation with one's appearance. The present study investigated the effects of exposure to sexual objectification of female artists in music videos, on female emerging adults' self-objectification and their ability to cognitively process subsequent television commercials. Results indicated that exposure to music videos high in sexual objectification induced self-objectification and hindered participants' subsequent performance in encoding visual information from commercials, but did not diminish participants' ability to allocate resources to, or to recall factual information from, the commercials.
KW - Advertising
KW - Cognitive processing
KW - Music videos
KW - Sexual objectification
UR - http://www.scopus.com/inward/record.url?scp=84923683371&partnerID=8YFLogxK
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U2 - 10.1027/1864-1105/a000128
DO - 10.1027/1864-1105/a000128
M3 - Article
AN - SCOPUS:84923683371
SN - 1864-1105
VL - 27
SP - 22
EP - 32
JO - Journal of Media Psychology
JF - Journal of Media Psychology
IS - 1
ER -