@inbook{ee7d7c2a72394ecebbc4ee5f364333a8,
title = "The Brick Testament: Religiosity among the adult fans of Lego",
keywords = "Brand community, Brands, Consumer-generated content, Self-extension, User-innovation",
author = "Mu{\~n}iz, \{Albert M.\} and Antorini, \{Yun Mi\} and Schau, \{Hope Jensen\}",
year = "2013",
month = may,
day = "7",
language = "English (US)",
isbn = "9780415679923",
pages = "308--316",
booktitle = "The Routledge Companion to Digital Consumption",
publisher = "Taylor and Francis",
}