The Brick Testament: Religiosity among the adult fans of Lego

Albert M. Muñiz, Yun Mi Antorini, Hope Jensen Schau

Research output: Chapter in Book/Report/Conference proceedingChapter

8 Scopus citations
Original languageEnglish (US)
Title of host publicationThe Routledge Companion to Digital Consumption
PublisherTaylor and Francis
Number of pages9
ISBN (Electronic)9780203105306
ISBN (Print)9780415679923
StatePublished - May 7 2013


  • Brand community
  • Brands
  • Consumer-generated content
  • Self-extension
  • User-innovation

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • General Business, Management and Accounting
  • General Social Sciences
  • General Arts and Humanities

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