Testing priming effects: Differences between print and broadcast messages

Shahira Fahmy; Wayne Wanta

doi:10.3138/sim.5.2.002

Testing priming effects: Differences between print and broadcast messages

Shahira Fahmy
, Wayne Wanta

Journalism

Research output: Contribution to journal › Article › peer-review

6 Scopus citations

Abstract

This study measures source credibility and the differences in priming effects between print and video messages. The analysis of variance shows a significant difference in attitude changes among different groups pre-exposed to priming cues using different media. Results suggest using video to communicate information is more effective in priming than using print and that using the combination of video and print may lead to relatively unfavorable attitudes towards the priming message.

Original language	English (US)
Pages (from-to)	22p+i
Journal	SIMILE
Volume	5
Issue number	2
DOIs	https://doi.org/10.3138/sim.5.2.002
State	Published - May 2005

ASJC Scopus subject areas

Communication
Library and Information Sciences

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10.3138/sim.5.2.002

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abstract = "This study measures source credibility and the differences in priming effects between print and video messages. The analysis of variance shows a significant difference in attitude changes among different groups pre-exposed to priming cues using different media. Results suggest using video to communicate information is more effective in priming than using print and that using the combination of video and print may lead to relatively unfavorable attitudes towards the priming message.",

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AB - This study measures source credibility and the differences in priming effects between print and video messages. The analysis of variance shows a significant difference in attitude changes among different groups pre-exposed to priming cues using different media. Results suggest using video to communicate information is more effective in priming than using print and that using the combination of video and print may lead to relatively unfavorable attitudes towards the priming message.

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Testing priming effects: Differences between print and broadcast messages

Abstract

ASJC Scopus subject areas

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