TY - JOUR
T1 - Temporal Framing and Consideration of Future Consequences
T2 - Effects on Smokers’ and At-Risk Nonsmokers’ Responses to Cigarette Health Warnings
AU - Zhao, Xiaoquan
AU - Nan, Xiaoli
AU - Iles, Irina Alexandra
AU - Yang, Bo
N1 - Publisher Copyright:
© Taylor & Francis Group, LLC.
PY - 2015/2/1
Y1 - 2015/2/1
N2 - This research examines the influence of temporal framing (long-term vs. short-term) and individual difference in consideration of future consequences (CFC) on the effectiveness of cigarette health warnings among smokers and at-risk nonsmokers in a college population. An online experiment (N = 395) revealed a three-way interaction among temporal framing, CFC, and smoking status. The results among at-risk nonsmokers supported the temporal fit hypothesis—those high in CFC responded more favorably to long-term framing, whereas those low in CFC responded more positively to short-term framing. The findings among smokers revealed a different pattern in which short-term framing was more effective among high-CFC smokers, whereas among low-CFC smokers the framing effect was not distinct. Theoretical and practical implications of the findings are discussed.
AB - This research examines the influence of temporal framing (long-term vs. short-term) and individual difference in consideration of future consequences (CFC) on the effectiveness of cigarette health warnings among smokers and at-risk nonsmokers in a college population. An online experiment (N = 395) revealed a three-way interaction among temporal framing, CFC, and smoking status. The results among at-risk nonsmokers supported the temporal fit hypothesis—those high in CFC responded more favorably to long-term framing, whereas those low in CFC responded more positively to short-term framing. The findings among smokers revealed a different pattern in which short-term framing was more effective among high-CFC smokers, whereas among low-CFC smokers the framing effect was not distinct. Theoretical and practical implications of the findings are discussed.
UR - http://www.scopus.com/inward/record.url?scp=84914132802&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84914132802&partnerID=8YFLogxK
U2 - 10.1080/10410236.2014.974122
DO - 10.1080/10410236.2014.974122
M3 - Article
C2 - 25470442
AN - SCOPUS:84914132802
SN - 1041-0236
VL - 30
SP - 175
EP - 185
JO - Health Communication
JF - Health Communication
IS - 2
ER -