Temperance and religiosity in a non-marginal, non-stigmatized brand community

Research output: Chapter in Book/Report/Conference proceeding › Chapter

21 Scopus citations

ASJC Scopus subject areas

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title = "Temperance and religiosity in a non-marginal, non-stigmatized brand community",

author = "Schau, \{Hope Jensen\} and Mu{\~n}iz, \{Albert M.\}",

year = "2012",

month = jan,

day = "1",

doi = "10.4324/9780080549743",

language = "English (US)",

isbn = "9780080549743",

pages = "144--162",

booktitle = "Consumer Tribes",

publisher = "Taylor and Francis",

}

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AU - Schau, Hope Jensen

AU - Muñiz, Albert M.

PY - 2012/1/1

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BT - Consumer Tribes

PB - Taylor and Francis

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