Temperance and religiosity in a non-marginal, non-stigmatized brand community

Hope Jensen Schau, Albert M. Muñiz

Research output: Chapter in Book/Report/Conference proceedingChapter

18 Scopus citations
Original languageEnglish (US)
Title of host publicationConsumer Tribes
PublisherTaylor and Francis
Number of pages19
ISBN (Print)9780080549743
StatePublished - Jan 1 2012

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • General Business, Management and Accounting

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