Telehealth technology, business, and marketing strategy approaches for mental health practices as a result of COVID-19

Darrell Norman Burrell; Allison J. Huff; Quatavia McLester; Delores Springs; Judith Jolie Mairs-Levy; Margaret J. Crowe; Kevin Richardson; Kiana S. Zanganeh; Elizabeth I. Omotoye; Laura A. Jones

doi:10.4018/978-1-6684-9522-3.ch006

Telehealth technology, business, and marketing strategy approaches for mental health practices as a result of COVID-19

Darrell Norman Burrell, Allison J. Huff, Quatavia McLester, Delores Springs, Judith Jolie Mairs-Levy, Margaret J. Crowe, Kevin Richardson, Kiana S. Zanganeh, Elizabeth I. Omotoye, Laura A. Jones

Family and Community Medicine

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

The pandemic exacerbated pre-existing mental health issues. These people are more likely to develop anxiety, sadness, and PTSD. The pandemic may also harm at-risk mental health patients. Pandemic-related financial difficulty increases the risk of mental health issues like sadness and anxiety. The COVID-19 pandemic has exacerbated anxiety, depression, and PTSD, according to the literature. Social separation also makes accessing mental health care harder. Given the pandemic's increasing mental health service demand, this is worrying. Pre-existing and at-risk mental health issues are more likely to be affected by the epidemic. This research examines the potential of telemedicine to provide care to underserved communities and those needing increased mental health care due to COVID-19.

Original language	English (US)
Title of host publication	Using Crises and Disasters as Opportunities for Innovation and Improvement
Publisher	IGI Global
Pages	82-100
Number of pages	19
ISBN (Electronic)	9781668495230
ISBN (Print)	9781668495223
DOIs	https://doi.org/10.4018/978-1-6684-9522-3.ch006
State	Published - Nov 27 2023

ASJC Scopus subject areas

General Social Sciences

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Burrell, D. N., Huff, A. J., McLester, Q., Springs, D., Mairs-Levy, J. J., Crowe, M. J., Richardson, K., Zanganeh, K. S., Omotoye, E. I., & Jones, L. A. (2023). Telehealth technology, business, and marketing strategy approaches for mental health practices as a result of COVID-19. In Using Crises and Disasters as Opportunities for Innovation and Improvement (pp. 82-100). IGI Global. https://doi.org/10.4018/978-1-6684-9522-3.ch006

Burrell, DN, Huff, AJ, McLester, Q, Springs, D, Mairs-Levy, JJ, Crowe, MJ, Richardson, K, Zanganeh, KS, Omotoye, EI & Jones, LA 2023, Telehealth technology, business, and marketing strategy approaches for mental health practices as a result of COVID-19. in Using Crises and Disasters as Opportunities for Innovation and Improvement. IGI Global, pp. 82-100. https://doi.org/10.4018/978-1-6684-9522-3.ch006

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Telehealth technology, business, and marketing strategy approaches for mental health practices as a result of COVID-19

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