Technology adoption decisions in the household: A seven-model comparison

Susan A. Brown, Viswanath Venkatesh, Hartmut Hoehle

Research output: Contribution to journalArticlepeer-review

26 Scopus citations


We identified 7 theoretical models that have been used to explain technology adoption and use. We then examined the boundary conditions of these models of technology adoption when applied to the household context using longitudinal empirical data from households regarding their purchase and use decisions related to household technologies. We conducted 2 studies and collected 1,247 responses from U.S. households for the first study and 2,064 responses from U.S. households for the second study. Those households that had adopted household technologies were surveyed regarding their use behavior. Potential adopters (i.e., those who had currently not adopted) were surveyed regarding their purchase intentions. This allowed us to identify the most influential factors affecting a household's decision to adopt and use technologies. The results show that the model of adoption of technology in the household provided the richest explanation and explained best why households purchase and use technologies.

Original languageEnglish (US)
Pages (from-to)1933-1949
Number of pages17
JournalJournal of the Association for Information Science and Technology
Issue number9
StatePublished - Sep 1 2015


  • psychology

ASJC Scopus subject areas

  • Information Systems
  • Computer Networks and Communications
  • Information Systems and Management
  • Library and Information Sciences


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